Marketing Audit. Good Metrics, Bad Results? Something’s Not Adding Up.
Your dashboards look clean. The agency says performance is on track. Your internal team is working hard.
And yet… sales are flat. Your gut says something’s off.
You’re not imagining it.
In today’s fragmented media landscape, it’s entirely possible to have "good" performance metrics on paper while still missing the mark. That’s where an external media campaign audit can bring the clarity you’ve been missing—without upending your current team or agency relationships.
When “Working” Isn’t Really Working
Whether you’re managing marketing in-house or partnering with an agency, things can get too close to see clearly. Campaigns become complex over time, and small inefficiencies often go unnoticed until performance stalls.
I offer independent media audits designed to give you:
A neutral, expert perspective on how your campaigns are performing
A clear picture of what’s working, what’s not, and what’s missing
Actionable recommendations, grounded in your business objectives—not just channel KPIs
This isn’t a teardown. It’s a strategic health check.
What’s Included in a Campaign Audit?
Audits are custom, but typically include a review of:
Campaign structure – Are the campaigns set up to learn, optimize, and scale?
Audience and geo targeting – Are you spending efficiently on the right people, in the right places?
Landing pages and CTAs – Is the post-click experience aligned with intent and conversion?
Creative – Does your messaging connect? Is it optimized by platform and funnel stage?
Page performance – Are site speed or UX issues quietly killing your ROI?
Conversion paths and rates – Where are users dropping off, and why?
Dayparting and pacing – Are you showing up when your audience is most likely to act?
You’ll also get an objective read on one of the biggest blind spots: how your performance is being measured. Too often, the right decisions are delayed—or never made—due to outdated dashboards or siloed views of data.
When the Problem Isn’t the Media
Sometimes an audit reveals that the media is doing its job—but the disconnect lies elsewhere:
Weak or unclear brand positioning
A product or pricing issue impacting value perception
A message-to-market mismatch between ad creative and landing experience
A lack of real-time visibility, making decisions reactive instead of proactive
A media audit isn’t just about fixing what’s broken. It’s about aligning your paid efforts with the broader business strategy.
Why Bring in a Third Party?
Your agency or in-house team may be fully capable—but even high-performing teams benefit from a second set of eyes. An outside audit provides:
Objectivity – No internal politics, no attachment to past work
Expertise – 20+ years optimizing performance across industries, platforms, and team structures
Actionable clarity – Not just analysis, but a focused path forward
Whether you continue with your current setup or decide to make changes, you’ll walk away with insight—and confidence.
If your media looks fine on the surface but business results aren’t following, let’s take a closer look. A quick audit might be the smartest decision you make this quarter.
—Mahmood Founder, MK2.Media
