Creative A/B Test Calculator Simple results, no stats jargon. MK2 Media • Creative Test Significance Calculator Outcome CTR CVR Confidence 95% 90% 99% Creative Impr Clicks Conv CTR% CVR% + Add Creative Calculate Tip: first row is the Control. Paste rows like: Name, Impr, Clicks, Conv. Advanced (optional) Use Benjamini–Hochberg (FDR) One-sided test (experts only) Protect against zeros (Haldane) Result Enter data and click Calculate. Shareable result will appear here.
