For brands that need senior marketing leadership—but not full-time overhead.

At MK2 Media, we step in as your Fractional CMO to bring clarity, structure, and momentum to your marketing organization. This isn’t just advisory—we operate as part of your leadership team, aligning marketing with business outcomes.

What we deliver:

• Marketing vision and growth roadmap tied to revenue

• Full-funnel strategy (awareness → consideration → conversion)

• Channel prioritization across Paid Search, Paid Social, YouTube, Display, and Shopping

• Budget allocation and forecasting models

• Cross-functional alignment with product, sales, and leadership

• Agency/vendor evaluation and management

Where we’ve done this before:
You’ve led transformations from single-channel to omnichannel media ecosystems, aligning stakeholders and unlocking new revenue streams across organizations.

Best for:

• DTC brands ready to scale

• Growth-stage companies lacking senior marketing leadership

• Teams hitting a performance ceiling

Find what’s broken. Fix what matters. Scale what works.

Most accounts don’t fail because of effort—they fail because of structure, strategy, and signal loss. MK2 Media audits go beyond surface-level checks to uncover the real drivers (and blockers) of growth.

What we analyze:

• Account structure across Google Ads, Meta, YouTube, Shopping

• Conversion tracking (GA4, tagging, attribution gaps)

• Budget allocation and efficiency

• Creative + audience strategy alignment

• Bidding strategies and signal quality

• Landing page and funnel performance

What you get:

• Clear, prioritized roadmap (not a 50-page deck with no action)

• Immediate optimization opportunities

• Strategic recommendations tied to business outcomes

• Benchmarking vs. best-in-class practices

Your edge here:
You’ve built and standardized best practices across multimillion-dollar accounts ($5MM–$50MM) and know exactly where inefficiencies hide.

Helping brands take control—without breaking what’s working.

Whether you’re moving away from an agency or building internal capabilities, in-housing isn’t just a staffing decision—it’s an operating model transformation.

MK2 Media helps you design and implement the right structure for your business.

What we do:

• Evaluate current agency vs. in-house capabilities

• Define roles, org structure, and hiring roadmap

• Build internal playbooks across channels

• Set up platforms (Google Ads, GA4, Looker Studio, CM360, DV360)

• Create reporting frameworks and dashboards

• Train teams to operate with confidence and autonomy

Real experience:
You’ve led transitions that introduced new platforms, BI teams, and reporting automation, reducing manual work by 50% while increasing insight quality.

Best for:

• Brands bringing media in-house

• Teams lacking structure or clarity

• Organizations scaling faster than their marketing operations

You’ve proven product-market fit. Now you need to scale efficiently.

We help you:

• Break through performance plateaus

• Expand beyond one or two channels

• Build a sustainable acquisition engine

You’re growing—but your media offering or positioning needs to evolve.

We partner with agencies to:

• Audit and refine service offerings

• Identify new revenue streams (channels, services)

• Improve media strategy and execution standards

• Build scalable reporting and insights frameworks

You’re doing a lot with limited resources—and need senior guidance.

We help teams:

• Prioritize what actually drives growth

• Improve performance across channels

• Build structure, processes, and clarity

• Turn data into actionable insights